History of the AKA
The AKA was established in 1992 with emphasis on advertising agencies (sometimes called full-service agencies) and has expanded over the years to include agencies specialized in the media and the most important marketing services. Its original name, the Association of Advertising Agencies (ARA), was therefore changed in 2001 to the Association of Communications Agencies (AKA).
The AKA is a trade body which associates leading, especially large and medium-sized, agencies whose membership is hinged on meeting qualitative and quantitative criteria (see Membership Conditions).
Membership has steadied itself at between 70 and 75 agencies; roughly 55 percent are agencies of global networks owned by foreign capital, while 45 percent are large and medium-sized Czech agencies. The AKA’s selective character led smaller Czech agencies and studios to found a complementary association, the Association of Czech Advertising Agencies (ACRA).