The AKA’s Mission
To protect the widespread use and competition of commercial messages, which enable consumers to exercise their right to choose, are important impulses for market economies and serve as the basis for the existence of diverse, independent and affordable media.
To promote the perceived value of AKA agencies and to contribute to the professionalism of commercial communications by supporting the education and training of those who create it.
To create a platform for meeting and discussing the evolution of commercial communications across the entire breadth of the political, societal and social fabric and encompassing professional needs and interests.
To support adherence to ethical principles and voluntary self-regulation of commercial communications.