Selection Procedures

Client-agency contract (english)

Finding an agency (english)

Choosing and using a media auditor (english)

Selecting a media agency (english)

Výběr a využití auditora médií (czech)

Výběr mediální agentury (czech)

WFA EACA Pitch Guide (english)

The World Federation of Advertisers (WFA) and The European Association of Communication Agencies (EACA) today released guidelines on how to organize, conduct and conclude a pitch process leading to a new client-agency relationship. Created with regional or global assignments in mind, it also provides guidance for agencies and clients at a local level where no national guidelines currently exist.

WFA EACA Pitch Guide Summary (english)