Introducing the Czech Association of Communications Agencies
The AKA is the trade body for leading agencies in the Czech advertising, media and marketing communications industry accounting for 85% of the 20 billion CZK media market and similar amount in marketing services. 78 member agencies cover the Creative, Media, Sales Promotion Direct Marketing and Digital sectors. AKA membership is organized into 5 councils: Full service, Media, iBTL, CRM/DM and Digital.
The principal mission is to promote effective advertising, high professional standards and awareness of the contribution of the commercial communications in a free market economy. AKA was one of the founders of the Advertising Council (Standard Authority) and initiated the adoption of the Ethical Codex, respect for which from all member agencies is the basis for self-regulation of commercial communications in the Czech Republic.
AKA represents the Czech Republic in the European Association of Communications Agencies (EACA) and AKA´s iBTL section is member of the Integrated Marketing Services Council of EACA.
The AKA’s Mission
To protect the widespread use and competition of commercial messages, which enable consumers to exercise their right to choose, are important impulses for market economies and serve as the basis for the existence of diverse, independent and affordable media.
To promote the perceived value of AKA agencies and to contribute to the professionalism of commercial communications by supporting the education and training of those who create it.
To create a platform for meeting and discussing the evolution of commercial communications across the entire breadth of the political, societal and social fabric and encompassing professional needs and interests.
To support adherence to ethical principles and voluntary self-regulation of commercial communications.