EVIDENCE-BASED MARKETING ACADEMY – Spring 2026

What is the Evidence-Based Marketing Academy?

The Evidence-Based Marketing Academy is a comprehensive program grounded in evidence-based marketing principles. It focuses on leveraging real-world data and the latest scientific research to create more effective and efficient marketing strategies. The curriculum is enriched by the insights and experiences of leading experts from both the Czech and international marketing communities, allowing participants to learn directly from top professionals in the field. 

This initiative, developed and guaranteed by the Marketing Council of the Czech Republic, represents a unique opportunity for experienced marketers who aspire to elevate their careers and deepen their expertise not only through evidence-based marketing principles but also by becoming business-minded leaders capable of defending their strategies and standing their ground with CEOs and CFOs.
Starting this year, the program is also academically guaranteed by the Department of Marketing at the Faculty of Business Administration, University of Economics, Prague (VŠE). 

Who is it for?

Tailored for experienced marketers, the EBMA Life-Long Learning program is perfect for those looking to bolster their position within their organizations. It is an ideal choice for professionals seeking to complement their higher education with specialized knowledge in contemporary marketing practices. 

Program Highlights

Comprehensive Curriculum:

Dive into subjects such as marketing leadership, brand and market growth strategies, communication and research, public relations, and the financial aspects of marketing — including pricing dynamics, brand value, and budget management. The program is designed to develop marketers who not only master evidence-based marketing principles but also understand its impact on business and financial performance of the firm. Through real-world case studies and examples of world-class marketing, participants gain a comprehensive understanding of how marketing drives business growth and creates lasting value. 

Expert Faculty:

Learn from the legends of Czech marketing, including Josef Havelka, Jakub Petřina, Štefan Sarvaš, Steffen Saemann, Jan Suda, Rostislav Starý, Jan Binar,  Josef Karásek. This semester, the program also features world-class international experts such as Professor Koen Pauwels (named one of the world’s best marketing academics by Marketing Week), Mary Kyriakidi (Global Thought Leader at Kantar), Sorin Patilinet (Global Martketing Effectiveness leader, Pepsico) bring global perspectives and up-to-date marketing knowledge.

International Perspective:

The program unfolds over 10 two-day sessions (Friday and Saturday), ensuring an engaging and comprehensive educational experience. With a maximum capacity of 20 students per year, the course is tailored by interactive learning and personalized attention for each student.

Interactive and Intensive Format:

The program unfolds over 8 two-day sessions (Friday and Saturday), ensuring an engaging and comprehensive educational experience. With a maximum capacity of 25 students per year, the course is tailored by interactive learning and personalized attention for each student.

Application Details

Please click on the Secure Your Spot button bellow.

Key Information

Start Date: 06.03.2026 – 26.06.2026

Duration: 104 hours of learning over 8 two-day sessions (Friday 9-16 / Saturday 9-15)

Program Fee: 65 000 CZK (57.500 CZK for members of Marketing Council*)

Location: Prague, McCann Prague, Riegrovy sady 28, Vinohrady

Language: English

* The discount is not uniform – its amount depends on the level of membership in the Marketing Council. The discount is available from Platinum and Professional membership levels. Please indicate the type of membership in the comments section.

If you have any questions about the Evidence-Based Marketing Academy, don’t hesitate to reach out via email at ebma@aka.cz.